Advocate What Matters
Advocate what matters involves efforts to influence public opinion, policies and decision-making towards improving both personal health and the health of our planet.
Advocacy and Policy Influence
We thrive in combining strategies that involve a combination of education, outreach, social media and digital campaigns and strategic partnerships to build a strong and sustained movement around plant-based eating that not only educates and empowers individuals but also influences systemic change in food systems and public policy.
Plant-Based Treaty Ambassador
Our founder, Heather Drummond, is an Ambassador for the Plant-Based Treaty. Her mission is to inspire and mobilize individuals, businesses, and cities to endorse the treaty and champion food-system solutions that protect our health, the planet, and animals.
